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White Papers

White Paper Icon The Marketing History Database: Leveraging the Value of Your Customer and Prospect Data

For all the talk about content being king and the context of the advertising being critically important, most marketers have known all along that finding their specific target audience is the real key to getting great results. Technology now allows marketers to create, maintain and learn from an enormous amount of data about their customers and prospects.

White Paper Icon Hidden Opportunities: How Healthcare Reform Impacts Marketing Efforts

The face of healthcare marketing is changing. Now is the time to evaluate all of your health insurance marketing efforts and pilot new ones. The new landscape is ripe with opportunities.

White Paper Icon Marketing Without Boundaries: Implications of mobility in a multi-platform world
Consumer expectations have changed dramatically in the past year. Marketers risk disappointing customers if they can’t fulfill consumers’ wishes immediately.
White Paper Icon How to Fail in New Media: Six Strategies to Keep in Mind
Emerging technologies, multiplying media and new methodologies give you more opportunities to get your marketing messages across in dramatic, new ways. In addition, new media give you the opportunity to cost-effectively create additional brand experiences that reinforce your image. Unfortunately, new technologies also give you greater opportunities to become the subject of one of those entertaining stories of high-tech failure we love retelling. And that's not so terrific.
White Paper Icon Product Pricing and Margin: Their Impact on Direct Marketing Strategy
Failure to understand how product prices and margin affect strategy is one of the biggest mistakes marketers make when planning direct marketing campaigns. When the strategy is wrong, the best offers, media planning and creative in the world can't save the program.
White Paper Icon Offer Strategy: The Rules for Getting It Right
Choosing the right offer for your company, your specific sales organization and your specific product isn't as subjective as you might think. Like everything in direct marketing, there are rules. Follow them and you are on the pathway to success.

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Hacker Group

1215 4th Ave., Suite 2100

Seattle, WA 98161

Phone: 206.805.1500

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