DMA2013 Sessions
Spyro Kourtis - President/CEO, Hacker Group
Tom Reid - Executive Director, Hacker Group
Steve Rosenblum - Executive Director, Hacker Group
David Banks - Executive Director, Consumer Marketing, AT&T
Justin Skerbetz – Marketing Manager, Senior Markets Acquisition, Highmark Blue Cross/Blue Shield
Date: Monday, October 14 – 3:00pm
NO FEAR: Why You Should Embrace Change in the New Customer-Centric Era
Learn how AT&T, Highmark Blue Cross/Blue Shield and Hacker Group have successfully navigated the rapidly changing world of customer information to identify the consumers that really count.
Health care reform has turned the health care industry inside out. Similarly, the velocity of change - new technology, new customer demands and increasingly high pressure for “insanely great” customer service - has intensified competition in telecom.
Strategic use of your data should help you find your target any time, in any channel, so you can focus on the targets who truly matter, and pass on those who aren’t worth your time—or your budget.
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Spyro Kourtis – President/CEO, Hacker Group
Date: Tuesday, October 15 – 11:30am
Sell Internationally: Using Direct Marketing Best Practices Overseas
Run an international marketing business without ever setting foot in an airport. In this age of innovative technology, it’s easy to sell to the world from right here in the US of A. At this can't-miss session, Spyro will share best practices, and even a few hard-earned secrets, that go a long way in determining, targeting and measuring opportunities overseas.
The world is smaller than ever, and it’s getting smaller — especially for marketers.
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