Newsletters

December 2011

Marketers love online behavioral targeting , but we have another tool that’s far more scalable that we discuss in Days of our lives: the impact of life changes on marketing results.  The final installment of our series on effective customer winback strategies is Can we still be friends? Part 3. And in Keep your lead stream flowing smoothly, take note of our tips for moving leads between marketing and sales.

November 2011

Mistakes are expensive. In Minimize mistakes: Look before you leap!, you’ll get some tools to keep your email campaigns error-free, legally compliant and optimized for delivery. Continue to learn more effective customer winback strategies with Can we still be friends? Part 2. And in the Best of the blog: What the DMA taught me about the Twitter-verse, our blogger discusses what he learned in Biz Stone’s DMA presentation.

October 2011

Looking for great ideas to test? In The evolution of PowerTest® methodology, you’ll find five clever ideas to diversify your tests.  Learn some effective customer winback strategies with Can we still be friends? And read the Best of the blog: Marketers of the world, unite! to see why the era of agency specialization should come to an end.

September 2011

Find out about the Keys to multi-channel testing, a Hacker Group presentation at the DMA’s 2011 Convention. Learn how to Take the risk out of starting over in healthcare marketing. And discover the ways we find the best product to sell to the best person in the best sales channel, using the most effective sales vehicle in Prospect segmentation for performance.

August 2011

When creating a website from scratch, planning ahead is critical – but what, specifically, will keep the wheels moving? Take a look at Sprints: Managing website development in small bytes. Many of us intuitively shorten copy length in email. In Go ahead, be a tease!, we tell you why that’s smart. If you’re involved in scoping out new marketing media, check out our Best of the blog: Pay attention to this bright shiny object.

July 2011

Love video, but don’t know what to show? Get some idea-starters in 6 ways to get more from your marketing videos. If you’re involved in nurturing leads, consider a different angle in Managing the level of intrigue. And if you want to understand what’s involved in developing a website that produces direct mail packages for retail managers, look at Making customizing easy is harder than it looks.

June 2011

How is mobile marketing like a haiku? Get our take in Writing for mobile: minimal copy, maximum impact. And what’s your online marketing strategy? Take a peek at Online advertising: not just for branding anymore. Plus, if you’re wondering whether you can truly sell on Facebook, here are some things to consider in our Best of the Blog: Can Facebook marketing impact sales?

May 2011

Customer Retention:  4 strategies for success gives you great ideas for building a customer communication strategy that gets results. Even the best content can sound dull if you don't hook your reader - so we show you how to Open with OOMPH! And find out about a New limited-time postage discount, if your summer mailing plans include a mobile barcode.

April 2011

We still hear about confusion among our clients and potential clients that we address in How will you measure the success of your campaign? We take on measurement and analysis in even greater depth in an article about increasing conversion rates: Closing the leads-to-sales gap. And Jill Kaufman tells us what she thinks about the new commercials in Trends in advertising.

March 2011

Find out how we balance functionality with visual appeal in our Useful, beautiful microsites article. Our Best of the Blog: Please fence me in post discusses the importance of a long-term strategy in mobile marketing. And we offer a few Words to live by: Our favorite B2B maxims that apply across the board in business-to-business marketing.

February 2011

Check out these ideas for planning your next marketing campaign. The article on Leapfrog Planning gives you the tools to fine-tune your results. Our article on QR Codes talks about specific results marketers are getting. And our Best of the Blog article shows you where some mobile marketers have gone wrong.

January 2011

Find out how to generate leads via mobile marketing in Mobile display advertising: Branding vs. lead generation. Read about Creative strategy in marketing in our Best of the Blog column. And get more out of your online calls to action after checking into how we Make the most of campaign-specific URLs.