Tom Reid
Executive Director
As large amounts of advertising dollars shift to digital vehicles, the age old struggle of marketers to determine what part of their budget is actually working has taken on a new name – “attribution.” While digital vehicles add more channels of audience reach, the fundamental issues of attribution remain the same.
The first thing to embrace is that complex buying decisions...
Tom Reid
Executive Director
While it is counterintuitive to think a single interaction – a response to a solicitation – should get marketing credit for a sale, most marketers strive to prove this very fact in their efforts to understand what part of their budget is actually working.
The intent of multi-channel marketing is to produce a greater volume of market engagement than from the use of a single channel. ...
Tom Reid
Executive Director
In addition to marking memorable points in wealth creation and social media fervor, Facebook's recent IPO also marks a significant point in the great health care convergence that we are all living through right now. Over the next several years as social media trends impact and converge with health care trends, we will experience incredible changes to the quality, cost and timeliness of our health...
Tom Reid
Executive Director
Everyone talks about it. But few agencies are doing much about information security.
To be fair, few creative agencies have in-house data processing departments. Because Hacker Group has always taken the approach that data is critically important to the success of our marketing programs, we’ve done our own data processing almost since the beginning of our agency.
And now we’re...
Tom Reid
Executive Director
Medicare marketing specialists are clearing their throats, revving their engines and getting ready to get ready for the influx of Boomers who will be turning 65 starting in 2011. We have heard all the speculation about Boomers’ attitudes, their hopes and dreams, their innermost insecurities and their dedication to their grandchildren.
What’s implied in all of these articles...