Thomas Lamprecht
Vice President, Executive Creative Director
4.1.2009
Creative
In a recent wave of concept generation for several of our clients some interesting patterns occurred. One large, important client required a range of many concepts and the work was given a reasonable but not excessive timeline and resources. Another client, of lesser size, required similar scope of effort but the schedule was impossible and work was rushed through with all-nighters,...
Thomas Lamprecht
Vice President, Executive Creative Director
10.6.2008
Creative
Brand advertisers often find themselves in a complicated relationship with their customers and prospective customers. They are in hot pursuit of customers’ affections. They believe, "If only the world loved my brand as much as they love their iPhone, their Moleskine notebook, their Prius and shopping at Whole Foods, I could live happily ever after."
Too often, a marketer’s love...
Thomas Lamprecht
Vice President, Executive Creative Director
10.18.2007
Creative
It takes a village to tango. Or perhaps pogo would seem more appropriate here. Certainly, when it comes to development of great marketing work it takes all the participants to engage in a coordinated dance. At the end, there is always one entity that must assimilate all the parts, deconstruct and synthesize them and find a way to articulate originally, informatively, persuasively. That end is the creative....
Thomas Lamprecht
Vice President, Executive Creative Director
10.3.2007
Creative
Development and promotions of brand lay traditionally within a domain of branding and general advertising agencies. The brand of a company or product was developed to embody and project the essence of such entities and its function was to communicate inspirational uniqueness. A brand’s priorities were to be; instantly recognizable, highly compelling, desirable and of perceived prime value. (Not to...