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Doesn’t it seem like travel marketing and mobile ought to be a perfect fit?

Last week, I met with one of the leading travel conference organizers looking to firm up their speaking roster for this year’s event. We talked for a few moments about what’s most on the minds of the travel marketers he serves, and it’s clear: everyone wants mobile this year.

Hearing...

My 12-year-old is onto something. When shopping at a mall retailer whose name prominently includes the word “American,” my son observed their clothing ironically was manufactured overseas. This didn’t make sense to him, and it doesn’t to me. But I’m encouraged by a new

The “convergence marketing” session at DMA 2011 by Richard Rosen reminded me of a tweet I read yesterday that said “it looks like direct marketers are more concerned about brand than general agencies are.”

Rosen is talking about taking the best of brand and direct and converging these two disciplines.

The Rosen Velocity Scale that shows the convergence is a...

Who doesn’t love “what works” articles, books and conference sessions? The yes or no. Do this. Don’t do that. It appeals to our need to draw a line somewhere.

That was the DMA 2011 session with Jay Schwedelson on email. I took a ton of notes.

Here are some highlights:

Pre-headers: Do they matter? Emails that utilize the first line of a preheader for...

Jennifer Schulties, Senior Marketing Manager at Martha Stewart Living and Keith Bergendorff of Publishers Clearing House Analytical Services talked about predictive modeling solutions in a single model in a DMA 2011 session I attended today.

They call it lifecycle modeling across channels for acquisition and retention.

My take? They are in a difficult place.

Schulties laid out...

Lawrence Kimmel, CEO DMA, began his DMA 2011 keynote with an engaging visual illustrating the convergence of limited time and technology. The time is always now. (Of course the theme of the conference is real-time marketing. So no surprise there!) He is setting up the conference for capturing those transformational moments with ideas shared, meetings that changes the course of your business. We...

‘Tis the season, folks, and retailers are gearing up. A few including Macy’s and Toys ‘R Us are anticipating an uptick in demand this year, but overall the seasonal hiring outlook is looking less than bright....

In the overall marketing landscape, no doubt mobile marketing is one of the fastest-evolving disciplines. With so many new trends coming to the fore, it’s easy for marketers to be lured by the latest hype or cool app launch. Here’s a real-deal technology to get in front of now: Augmented Reality (AR).

If you’ve watched an NFL game on television in the last two years, you’ve...

As a child of the ‘70s, I grew up watching Underdog. I was fascinated by that elusive mouse, Savoir Faire. He “is everywhere,” impossible for Klondike Kat, one of Underdog’s entourage, to pin down. Marketers these days may feel a lot like Klondike Kat trying to find customers. They really are “everywhere,” as research continues to point to ubiquity in the media...

After three years of looking at my mobile device and wistfully hoping it would magically send me a well-timed offer, it has finally happened.

I’m a soccer mom (and baseball, basketball, speed skating, you name it). Bottom line, we’re busy. I work, and aside from finding time to make fabulous pies, I hate to cook. I’ve longed for some savvy restaurant to figure out how to...

In this technology age, now more than ever, new media offer a plethora of opportunities to measure. Yet, according to the August 2010 CMO Survey, joint-sponsored by the Fuqua School of Business and the American Marketing Association, while marketers say they value metrics, they admit to doing a lackluster job of it.

For example, the survey states that...