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Is NPS a marketing KPI?

Brian Benner
Account Manager

Three-letter abbreviations are the curse of business communication. Everyone in marketing is familiar with ROI (return on investment) and can discuss KPIs (key performance indicators). But a relative newcomer to the buzzword circuit, at least for direct marketers, is NPS or Net Promoter Score.

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2012

Is NPS a marketing KPI?

Brian Benner | 3.27.2012
Mar