Remember the good ol’ days of learning on a chalkboard, carrying textbooks, referencing the phone book on the counter, writing down directions? So last century. Now, thanks to mobile technology, kindergartners are learning and reading off of iPads, and finding a phone number or a store location is as seamless as one simple swipe.
Although some may say “those were the days,” I say “bring it on!”
While being completely enthralled in one of the DMA sessions I attended today, “The Cutting Edge of Mobile Marketing,” I heard a very relevant thought: “Mobile is the connective tissue that binds traditional and digital together.”
YES! Thanks to mobile, we as marketers are able to get our product into the hands of the consumer and enable them to buy from virtually anywhere. And I have to say (shameless plug here), but as I sat there, I started to feel pretty proud about our agency. Some of the mobile technology we’re enabling this year truly does bind everything together and create this “omni-channel” to make the consumer experience completely seamless from search to sale.
When you think about it, those “good ol’ days” were really just a mess of extra steps. And one extra step is one too many when it comes to the sale.
I couldn’t be more excited about ways to create a simple and pleasant consumer experience, which will no doubt lead to better things all around for miles and miles down the road.
Who needs chalkboards and phonebooks when you’ve got mobile? Not me.