At the risk of being offensive – I find the concept of building by consensus to be quite dull. The idea of modifying one opinion or vision to meet the expectations of a group is by definition a form of dilution.
Of all places, agency work should not be managed by consensus. Clients come to us for big ideas and big results.
Thus, we should be bold. We should be loud. We should be proud. We should be guided by experience and innovation (and math). We should not be watered down and boring.
I should add that I don’t think collaboration is boring. To me, the value of collaboration is making an idea better through multiple perspectives.
But I do think that in an agency, as in life, and in government, opinions and input need to be managed. And curbed.
I hope I didn’t offend you. But if I did, maybe, that’s okay...