Carolyn Hansen
Executive Director/Marketing
2.29.2012
Creative
Back when I first started working at Hacker Group, I learned about what we call “the safe assumption.”
The safe assumption is that the people who are viewing your marketing message don’t know you and don’t care about your product. The safe assumption is that they only care about what’s in it for them.
If you ignore the safe assumption, you can do some...
Jenifer Joyce
Senior Business Development Manager
Doesn’t it seem like travel marketing and mobile ought to be a perfect fit?
Last week, I met with one of the leading travel conference organizers looking to firm up their speaking roster for this year’s event. We talked for a few moments about what’s most on the minds of the travel marketers he serves, and it’s clear: everyone wants mobile this year.
Hearing...
Carolyn Hansen
Executive Director/Marketing
ROI is not a trendy business buzzword. It’s fundamental to marketing success. And who knows return on investment better than direct and digital marketers?
We keep hearing about big data. Marketers are (finally) delving into their customer files to learn what really works. They are using direct marketing unique predictive abilities and running the numbers on their programs before they...