Carolyn Hansen
Executive Director/Marketing
Digital and direct marketers talk about measurement. We like to brag about measuring everything we do at every step along the way. We’re hearing more about “big data” every day. The implication being that we have more information than we know what to do with.
Some marketers forget that we can do so much more with the data when we have a good idea what it means. We need a...
Carolyn Hansen
Executive Director/Marketing
I have a teeny-tiny rant. More of a crank, really. It's this: Many media and marketing articles online have a quirk I find annoying. It's the pop culture headline reference. You've seen it.
What I Learned from <Inception, Sun Tzu, my dog, Indiana Jones, Bridget Jones, Alice in Wonderland> about Social Media Marketing
7 Things <Captain Kangaroo, Game of Thrones,...
Steve Rosenblum
Account Director
You’d be amazed by what you can learn about direct marketing in your neighborhood grocery store, or even under your kitchen sink.
Take, for example, oh I don’t know… pest control products? Your relationship with said items may not be as intimate as mine was when I lived in a tiny studio apartment in a Hell’s Kitchen walk-up, but back then I didn’t appreciate...