Paul Ford
Associate Creative Director
12.28.2011
Creative
Turns out, every day as a creative professional, I’m in a Keynesian Beauty Contest.
I think we all agree that an artist is someone who seeks the beauty of truth, someone who, by exploring and expanding his or her own perceptions of the world, enriches the lives of those who experience his or her art. That’s what we creative professionals do all day long.
Only...
Michael Goerz
Account Director
Kill me (no pun intended) if I spent too much time at a two-day meeting sequestered in a windowless casino conference room in VEGAS discussing the topic of Deathcare (how AWESOME is that?!?!?! It makes me sound like a character from some indie film), where part of the conversation included timeless management discussions about the Who (not the band), the What, the Why,...
Jill Kaufman
Vice President, Account Services
One of my favorite things about my job is the fact that I learn something new every single day. It's a pretty grand statement - but it's true (and often just a little bit painful).
This week, I learned a lot. And while attending a client meeting in Las Vegas discussing the subject of funeral planning, I was exposed to a new concept with great appeal: Umami....
Kyle Coen
Account Manager
Netflix CEO Reed Hastings needs to tell all his detractors and the fair-weather fans bailing on his stock to read a book. More specifically, they should check out a paper by Jakob Nielsen in which he postulates the exponential growth of internet bandwidth every two years. Nielsen's Law claims the speed with which we can download Internet content (let’s just say a movie...