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True confessions: Why I love Brand

Steve Rosenblum
Account Director

I confess, I love Brand.   I really do.

Blasphemy, you say, coming from a Direct Marketer?  Not at all!  Let me tell you why.

First I should clarify:  When I say “I love Brand” I don’t have a collection of shot glasses I won on eBay with my favorite teams’ logos on them; I don’t secretly flip through InStyle to see what J-Lo or...

If we were Siri

Carrin Johnson
Project Director

by Carrin Johnson and Tara Wingo

We both recently upgraded our 3g and 3gs iPhones to the new iPhone 4s. Our lives are forever changed. As project managers we rely heavily on our iPhones to tell us where to be, what to do, what to say, what to eat, where to look…OK, so we’re exaggerating, but seriously it would be hard to live without this thing now that we’ve experienced...

My 12-year-old is onto something. When shopping at a mall retailer whose name prominently includes the word “American,” my son observed their clothing ironically was manufactured overseas. This didn’t make sense to him, and it doesn’t to me. But I’m encouraged by a new

All Posts for November 2011
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2011

True confessions: Why I love Brand

Steve Rosenblum | 11.29.2011

If we were Siri

Carrin Johnson | 11.15.2011

Taking a page from manufacturers: Efficiency wins

Jenifer Joyce | 11.8.2011
Nov