Jenifer Joyce
Account Manager
‘Tis the season, folks, and retailers are gearing up. A few including Macy’s and Toys ‘R Us are anticipating an uptick in demand this year, but overall the seasonal hiring outlook is looking less than bright....
Carolyn Hansen
Executive Director, Marketing
Just read an article in Target Marketing about an MIT research paper called Modeling Customer Lifetimes with Multiple Causes of Churn. (I haven’t...
Carolyn Hansen
Executive Director, Marketing
A July survey of brand marketing executives showed that mobile marketing still doesn’t get much in the way of respect. Yes, marketers have been spending more on mobile in the past couple of years – with...
Matt Witter
Vice President, Account Services
Another book I recently finished is Winning Ugly: Mental Warfare in Tennis – Lessons from a Master.
I am terrible at tennis and don’t really play much. But, this is the best business strategy book I have read. Seriously....
Matt Witter
Vice President, Account Services
I just finished reading Luke Sullivan’s Hey Whipple Squeeze This: A guide to creating great advertising
I was drawn to the book for several reasons:
• First, the title is great. I know I shouldn’t judge...