Matt Witter
Vice President, Account Services
I discussed reasons why Facebook is not necessarily the right response channel for direct marketers looking for new customers in an earlier post.
But to entirely dismiss Facebook’s power to influence opinion and behavior would be naive. I believe the following implementations of Facebook...
Randy Weiler
USPS Logistics Specialist
The Postal Service continues to push to implement five-day delivery during FY 2011. By eliminating Saturday delivery, the Postal Service estimates annual savings of $3.1 billion. For this to happen, Congress must not enact an FY 2011 appropriations bill requiring six-day delivery. As part of this process the Postal Service presented their proposal to the Postal Regulatory Commission...
Matt Witter
Vice President, Account Services
Recently, a client asked our opinion about trying to send prospects to a branded Facebook page as one of our calls to action. My response was, “With the right incentive, I’m confident we could use offline marketing to drive traffic to Facebook. However, I question whether this effort would translate to incremental sales.”
Here are a few reasons why I answered the way I did...