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What can iBeacons do for retailers?

Scott Fasser
Account Director, Digital

We recently posted an article at RetailTouchpoints.com on how mobile will save retail. Our point was that retailers need to invest in the personal connection of mobile devices to customers to enhance the relationship between the brand and consumer.

A...

Adding a dash of Retina images to emails

Rob Stehle
Web Developer

What is Retina display?

Retina display is actually a marketing term coined by Apple. It refers to a screen whose pixels are so small that when held at a “normal” distance from the user's face, you won't be able to make out the individual pixels of an image. Retina display really just means that you have a high-resolution (or high pixel density) screen. And just...

Mobile banners vs native advertising

BJ Hatcher
Account Manager

I read this post on the death of mobile banners in Mobile Marketer. And, it reminds me of any other hyperbolic argument that isn’t based on logic yet requires readers to choose only one side or the other.

It's true that as more brands turn to the mobile...

Baby Boomers v. Millennials: More alike than we think?

Mechelle Monroe
Manager, HR/Diversity & Inclusion

Millennials get such a bad rap in the workplace - there is a disconnect between how Millennials perceive themselves and how other generations view them. As an HR manager who is also a Millennial, I’d like to point out that Millennials and Baby Boomers are more alike than we think.

With over

My Black History Month Story

Mechelle Monroe
Manager, HR/Diversity & Inclusion

Unbeknownst to me at the time, my parents gifted me with very rich cultural experiences growing up. As we’re in the midst of Black History Month, two experiences stand out to me.

The first is my trip to Memphis, Tennessee to visit the Lorraine Motel. The Lorraine Motel was the site of Martin Luther King, Jr.'s assassination and is now the National...

How do I love thee?

Mark Capps
Executive Director

If Elizabeth Barrett Browning had been a marketing strategist, she might have “counted the ways” she loved her customers. With the glow of Valentine’s Day on our shoulders, we shouldn’t forget about the many ways we can show our customers love – both when they’re expecting it and when they’re not.

I remember the turmoil when the Bell System – affectionately known as Ma Bell -- was broken into independent companies by government mandate in the ‘80s. It took a little getting used to. And it took a lot of work for AT&T to rebrand.Healthcare organizations are going through a re-birth that’s almost as traumatic as Ma Bell’s.

To put it mildly, things have...

Mobile marketing in a flash!

BJ Hatcher
Account Manager

When speed matters – relationships trump process to me. Process is an important thing to any organization – especially ours – but at times those processes must be broken apart to find our true potential. We’ve had a series of mobile marketing campaigns over the past few weeks that have allowed our clients to be extremely nimble in supporting important initiatives to their...

10 Trends that Will Shape Digital Marketing in 2014

Scott Fasser
Account Director, Digital

2014 is here and it will be another growth year for digital marketing as mobile continues to evolve, big data becomes more actionable and marketers get smarter about connecting channels to lifecycle market to prospects and customers.

Here are ten trends that we saw and tested in 2013 that will have big impacts on campaigns and insight in 2014.

1) Increased ability to connect...

Customer loyalty: “Just because"

Mark Capps
Executive Director

With all of the shiny new digital and data-centered elements in today’s marketing toolkit, it’s important for companies to remember an essential truth in direct marketing and customer loyalty:  sometimes customers just want to be acknowledged without being sold.

The concept of a relationship-based customer touch should be a key part of every company’s arsenal. Reaching...

4 tips to achieve your marketing goals in the New Year.

Kristin Flor
Managing Dir., Business Dev., Mktg & PR

You already know about setting SMART goals. But just because you make them doesn’t mean you’ll reach them.

I’ve had hundreds of goals for myself over my lifetime and I’ve learned a lot about how to make sure I’m able to  celebrate my achievements, rather than wonder...

The digital world is abuzz with CES in Las Vegas. From a Michael Bay meltdown to eyeball-melting 4K televisions — here are a few CES 2014 trends you should keep on your radar.

Activity trackers pull in frontFitbit, Jawbone and Nike pioneered this segment, now others are quick to jump on the fitness bandwagon. Garmin (certainly no stranger to this area) has created...

Tis the season for New Year's resolutions and 2014 goal setting. Could setting goals actually be counterproductive? That's the premise in this article by James Clear. (@james_clear)  In fact, he writes that "goals reduce your current happiness" because you're essentially basing happiness on...

The metrics of giving back.

Kristin Flor
Managing Dir., Business Dev., Mktg & PR

I love that Hacker Group is a company that celebrates giving back to our community. It’s been part of the organization’s culture from the very beginning. Holidays bring out much of the generosity, but – truly – we find ways to give...

Spyro

Godspeed, Mike Hughes.

Spyro Kourtis
President/Chief Executive Officer

I learned this morning that Mike Hughes had died. And, while I’ve never met the man, I felt a real loss. He was a creative leader and president of an agency I have greatly admired over the years. The Martin Agency is a sister agency in the IPG network.Their work is smart and entertaining. They have never forgotten...

Marketers: Go mobile first.

Kristin Flor
Managing Dir., Business Dev., Mktg & PR

We know Millennials are mobile-friendly. According to Forbes, 41% of them don’t even have a landline. (Of course, since some Millennials are only 18, they may be still be living with their parents’ landline. But still, mobile is their medium.)

We...

Great things are not accomplished by those who yield to trends and fads and popular opinion. -Jack Kerouac

Jack Kerouac became an idol of mine when I was 13 years old. His idea of challenging the norm, taking risks, and living life freely more than intrigued me – it inspired me. 20 years later, not a week goes by when I don’t stop and think, “What would Kerouac...

Competing in a multi-screen world.

Mark Capps
Executive Director

According to Google’s research, 90% of all media interactions are screen-based – including television. Only 10% of our media time is spent with radios, newspapers or magazines. That’s an amazing statistic.

We further divide...

Everyone consumes news. So segmenting your customers by “users who consume news” is about as specific as targeting “people who eat food.” But looking at how your target is consuming news is an entirely different (and more useful) nugget. Here are three of the best news feeders out there, why people are using them and the type of user persona that draws them in

Flipboard:...

Millennials and the workplace of the future.

Mechelle Monroe
Manager, HR/Diversity & Inclusion

Millennials are the most high-maintenance generation to ever enter the workforce, due to high expectations of personal and financial success – an example often set by the parents of Millennials. Is your workplace ready to meet the high expectations of Millennials?

First,...

Most Recent Posts
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Move Roller Left
2014

What can iBeacons do for retailers?

Scott Fasser | 4.9.2014
Apr

Adding a dash of Retina images to emails

Rob Stehle | 3.25.2014

Mobile banners vs native advertising

BJ Hatcher | 3.11.2014

Baby Boomers v. Millennials: More alike than we think?

Mechelle Monroe | 3.5.2014
Mar

My Black History Month Story

Mechelle Monroe | 2.19.2014

How do I love thee?

Mark Capps | 2.14.2014
Tom Reid

The patient-centric approach to healthcare marketing

Tom Reid | 2.10.2014

Mobile marketing in a flash!

BJ Hatcher | 2.3.2014
Feb

10 Trends that Will Shape Digital Marketing in 2014

Scott Fasser | 1.30.2014

Customer loyalty: “Just because"

Mark Capps | 1.21.2014

4 tips to achieve your marketing goals in the New Year.

Kristin Flor | 1.13.2014

3 big digital consumer trends for marketers from CES 2014

Ashley Wong | 1.7.2014

Does your agency have a system for achieving your goals?

Matt Witter | 1.6.2014
Jan
2013

The metrics of giving back.

Kristin Flor | 12.17.2013
Spyro

Godspeed, Mike Hughes.

Spyro Kourtis | 12.16.2013

Marketers: Go mobile first.

Kristin Flor | 12.10.2013
Dec