Our database of results from previous campaigns is the starting point for all our
Never. Stop. Testing.
Marketing success depends on fast, comprehensive and actionable testing. Hacker
Group's proprietary PowerTest®
methodology is the best way we know to find a winning control, fast.
A PowerTest campaign lets you test our ideas in multiple
media and then optimize. This gives us the insight we need to create the best campaign
plan. We test the most relevant variables simultaneously — so you can roll
out a marketing plan you know will achieve your objectives before most agencies
can show you creative.
It's all about continuous learning and innovation. This kind of closed-loop approach
is extremely rare. And exceptionally powerful.
Check out our Capabilities section to learn