Marketing exists to get sales. But the relationship is often a stormy one. Hacker Group takes a different view. We build our marketing strategy backward from the point of sale. We get input from the sales team before we go to work on the creative execution. (Gasp!)
Our job isn't over when the campaign launches. It's essential to learn how the marketing works for the sales team.
We find this point of view — where we're really an extension of the sales team — makes for a much stronger bond and better results.
