Bob Stack

on July 23, 2010

category: a look into agency life

Director of Estimating

Process or results? Pick both.

Some personality tests would tell you that people tend to either be process-oriented or results-oriented. I find that a little amusing. Around here, we’re process-oriented because we’re results-oriented. But we try to never let our processes get in the way of the results.

I’m a problem-solver by nature. I’ve learned there is no silver bullet or one method or one process that applies to every solution.  We establish procedures but use them as guidelines for the areas that need to be addressed. They aren’t law: Too many unneeded procedures can keep a staff member from fully contributing to the success of the team. 

I believe there is an assumption in the corporate world that printing and mailing work is easy, any monkey can do it. This results in an organization attempting to commoditize the work, break it down to simply numbers and parts and forget there needs to be an experienced person that adapts the process to the specific project ensuring all of the parts work together and proactively evaluates the challenges.

My approach to direct mail production is kind of negative. I look at the project, figure out what can go wrong, what are the challenges. Then I seek to minimize the risks, while thinking about back-up plans and options in case things do become challenges.  It takes a group of people to be successful in direct marketing. You have to have experts in each area, but most important, the team as whole must take ownership and responsibility for the entire project, not just their area of expertise. 

To be successful, each team member needs to appreciate and understand, to varying degrees, what happens before the project comes to them, and how the work they hand off is going to be utilized next. Then they can propose solutions that are truly effective – not just something that fits with the process and facilitates their immediate tasks. 

I think each person should inspect what the previous person provided and anticipate what the next person is going to need to be successful.  I believe in teams and trust. I have to trust my co-workers that they are going to look at my work, challenge me and allow me to challenge them on their work.  I have been successful because I am a risk-taker and push the boundaries. But most important to that success is having a good team of people to work with who understand each other’s strengths and weaknesses.  And maybe even more important than that is a corporate climate and culture that allows diversified approaches to success.

 

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Jürgen Stephan

on February 22, 2010

category: a look into agency life

Executive Director, New Business Development

Do business partnerships make sense?

Everyone has their own agenda. When we get offers to partner with someone via cold call, e-mail or at a networking event, we ask a lot of questions: Does this product/service benefit me? Do I need to give up something? How can I trust that person? Are they reliable? Will they compete with me? Will they taint my client relationship?

Truth of the matter is: nobody can do it all. If you have a successful business, it’s probably based on something you’re good at and have found a way to make money doing. But sometimes, opportunities are larger than what you can deliver.

Case in point – we’re a direct marketing agency and are sticking to our core capabilities focused on ROI-based marketing programs that drive leads and sales for our clients.  All too often, we run into brand assignments with the goal to increase brand awareness for a product or service. While tempting, that doesn’t fit our expertise and business model. The same goes for e-commerce websites, for which there are specialty shops that are really good at that. Better than we are.

In order to be successful, you need to be able to say NO. And when the opportunity arises, find a suitable partner to fill in the gaps and start integrating your work with them. This requires transparency, top-level commitment, willingness to give something up and plenty of extra effort to integrate people and processes well.  Depending on the assignment, you may choose an embedded team relationship on the premises of either partner or a working relationship based on scheduled travel for planning and review meetings.

The benefits: You increase your capabilities; your team participates in interesting, often more complicated assignments and thus can refine its skill sets and enrich your service portfolio.

We just won a major account this way within the last week and out-competed a few pure-play shop and other partnerships, as well. The integrated story, the experience level on both sides and the passion among our agency partnership resonated well with the client and now we’re fulfilling on that trust.

Partnerships do make sense! Watch out for your new opportunity.

 

Comments:

3/9/2010 at 11:53 a.m.
Partnerships
Other than the two dozen certified production partners that we work on an ongoing bases for print, laser and lettershop, fulfillment, etc. we have also formed relationships with general ad agencies whose clients have a need for direct marketing best practices. If we receive a branding assignments ourselves, then we'll redirect it to those partners. Each party stays true to its core expertise. Feel free to e-mail me for a specific case or request.
>>Jurgen Stephan, Seattle WA3/8/2010 at 2:35 p.m.
who are your partners?
agree that no firm can 'do it all' who are the partners you use regularly, and what areas of expertise do they cover?
>>brian flynn, seattle WA

Jason Zabriskie

on July 17, 2009

category: a look into agency life

Project Director

Wait till next year!

The Hacks showed up last evening for one heck of a playoff game.  The tension was high, the ball was lively and the team was looking for a little revenge against Worktank.  In true Hacker spirit, they showed a tenacity and desire to win – playing hard with a never say die attitude until the very end.

 

Down 14-8 going into the final inning, with playoff elimination on the line, the Hacks exploded, scoring 10 unbelievable runs – yes, you read that right - TEN runs - and taking an 18-14 lead.  But Worktank found their focus and fired right back, scoring five and ending an otherwise triumphant season for the Hacks.

 

After losing the first two games of the season by nearly 35 runs total, we showed tremendous improvement after a weekend practice session got our game on.  We won six out of our final eight games, and finished with a 6-4 record.  We reached the playoffs in our very first season, and took the #2 team in the league to their final at bat.  We were battlers – we never gave up – and we always had fun.

 

We’ll be back – and next year we will take no prisoners.

Let’s hear for the Hacks!

 

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Jason Zabriskie

on June 19, 2009

category: a look into agency life

Project Director

We wuz robbed.

How do I recap such a gut-wrenching evening? The Hacks, possessing the killer instinct that screams “never say die”, persevered last evening in a game that felt more decided by the umpire than by the teams.

In a show of support by the fans not previously seen this season, the stands were filled with a rowdy lot of Hacks backers.  They came out to see the Hacks unload their impressive offense on the unsuspecting Worktank.  But what they witnessed was something altogether different:  an explosive first-inning by the opposition, dropped fly-balls by an otherwise stingy outfield, another dust eating face-plant - this time by Ms. Gawdammit (Lorene) - and one very questionable call by the ump.

The challenge of every manager is to field the best team possible, while rotating players in and out of the game, matching their skills with the best position.  But there was nothing the Hacks’ manager could do at the outset of the game last evening, when the Hacks went quietly in the top of the first.  Worktank went to work in the bottom of the inning, their hits finding holes where no fielder would ever be positioned. 

Hit after hit, the line drives over the infielders and bloops between the outfielders kept dropping, and the Hacks were left helpless to stop a six-run first inning by the opposition.

Four challenging innings later, the Hacks found themselves in a recently unfamiliar predicament, trailing by a substantial number of runs – 15-5.  Worktank was flexing its muscles, and the Hacks’ blood was beginning to boil.  Words between benches were being exchanged as Worktank’s poor sportsmanship began to reveal itself.   Things were about to get uglier.

The top of the fifth started innocently enough with a lead-off single.  Up strode Gawdammit, in need of a hit to ignite a rally.  The pitcher unleashed a high-arcing ball, falling squarely against Gawdammit’s swinging bat.  The ball skipped past the pitcher towards the second basemen.  Gawdammit took off from the batter’s box.  One step, two steps, threeeeee – and down she went, a billow of dust exploding around her.  The ball reached the second basemen – and was booted.  Gawdammit, with little time to brush herself off, rose to her feet and darted towards first base.  The throw was late and she was safe, covered in dust, but victorious in her battle with the her feet.  A butt-mark firmly etched in the baseline between home and first served as a memento to the occasion, and rallied the next few batters.

Three runs were in, the score 15-8.  With runners on first and third, Glamazon (Averyl) took her place in the batter’s box.  Digging her feet in, she shared a few off-color remarks with those in the immediate vicinity, the catcher and the umpire.  The pitch was unleashed.  The umpire said something – which no one on the field could understand.  Glamazon swung and laced a line drive over the second basemen’s head, seemingly scoring another run and keeping the rally alive.  As the Hacks were celebrating, the umpire strode out onto the field and called Glamazon back to the plate.  What was this?  The umpire was saying the batter “wasn’t ready”?  WHAT??!?! 

The crowd erupted in boos.  The Hacks dugout screamed expletives.  And coach Jayboyzee?  He unspeakably did nothing, coaxing Glamazon back to the batter’s box, even after she had decided to stay at first base, come hell or high water.  A Lou Pinella moment was lost.  At least one run, perhaps more, were wiped from the scoreboard.  And on the next pitch, Glamazon grounded out.  Frustration, anger and questions of corruption and back alley payoffs were raised.  Angry as coach Jayboyzee was, he reminded his team that, while winning was fun, fun was ultimately the goal.

The Hacks completed one more inning, admirably scoring four more runs in the top of the sixth, but came up short of redemption.  Worktank had won, the Hacks winning streak ending at three.  And what did the Hacks do in response to such a heartbreaking loss?  Had fun.  They pierced some liquid filled aluminum cans with keys, popped the caps and quickly downed some drink.  Good times, indeed.  Final score, WT 16 – Hacks 12.

 

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Jason Zabriskie

on June 18, 2009

category: a look into agency life

Project Director

Bring it on.

What do a Lil’ G (Gina) belly flop around third base, a Marcus (Marc Smith) game ending kneeling catch in center field and two lovers running towards each other on a beach have in common? 

They all happen in slow motion.

Fresh off of Glamazon (Averyl) becoming the Hacks first disabled list player, thanks to a fractured knee cap, the team was down a woman, but up in spirit.  HipCricket (who?), our competition on Wednesday evening, was recovering from a string of losses and hungry for a victory.  They weren’t about to let the Hacks, on a two game winning streak, get in their way.  Lines were drawn in the dirt, the umpire yelled, "Play ball!" and the epic battle was under way.

As has become the norm for the Hacks over their past two victories, the first three runners reached base with Sobeau (Sarah), Wario (Mario) and Lil’ G filling the bases.  Up strode riceBURNER (Tyson), his mighty bat strung across his shoulder, his feet digging into the batter’s box, his fierce gaze glaring out to the helpless pitcher.  It took but one swing to send a shot through the infield, scoring two runs and igniting a rally that fizzled after four runs had crossed the plate. 

Back and forth the teams fought, the runs piling on as the innings ticked by.  After two, the Hacks porous defense had relinquished their once comfortable lead, as fly balls were missed, throws were dropped and ground balls skipped past the infielders.  By the time the merciless second had come to a close, the Hacks deficit was but two runs, trailing 8 - 6.

Their once dominating pitcher, riceBURNER, abandoned ship as other priorities called.  The Hacks were left to wonder how they would fare against this resilient team without their starting pitcher and most impressive offensive force.  As they pondered, they also scratched across two runs, tying the game at 8.  The Hacks may have momentarily experienced a loss, but they were determined not to experience another.

Reliever Jayboyzee (Jason) entered the game unproven on the mound.  Armed with a nasty backwards spin pitch that appeared to immediately throw HipCricket off balance, he managed to hold them to a single run as their lead inched ahead by one.

A slow chant began to fill the dugout as Glamazon rallied the troups, her play recording pencil fiercly scribbling the action into the scorebook.  Out, single, single, run, single, out.  Two outs recorded, a tie game and runners on base.  SoBeau and DoubleDub (Willie) finished the inning with back-to-back singles, driving home two more runs before the inning came to a close.  Hacks 11 - HipCricket 9.

As beads of sweat began to build on Jayboyzee’s forehead, the competition pushed another run across the plate and drew to within one.  The Hacks heartbeats had quickened as the taste of victory lingered so close.  Would one more inning be all there was?  Or would fifth be quick, facilitating a 6th inning?  The actions of the next few moments unveiled the answer to that mystery.  With a quick run scoring single by Mr. Downtown (Dave Brown), the Hacks had padded their lead, but omens of innings past loomed in the Hacks collective mind as the bottom of the fifth began.

A slow roller back to the pitcher by HipCricket’s leadoff hitter had "Out #1" scribbled all over it.  The glove went down to field the grounder, but the ball resisted the glove’s allure and darted off its leather, squirting feet away and allowing the runner to reach first base.  The next batter strode to the plate as the outfielders jogged in reverse, leaving much of the shallow outfield unprotected but the outer depths sprinkled with gloves.  The ball screamed off the batter’s bat, launched deep into the leftfield night.  Lil’ G, having positioned herself near the Oregon state line, had a play and settled underneath the fly ball.  As their confused runner reached second base, Lil’ G cradled the ball in her glove, the out recorded.  Unleashing a strong throw to the cutoff man resulted in a double play, as the runner was unable to get back to first base before the throw arrived.  A quick third out was recorded and the three-run lead remained, a lead seductive in its vulnerability, but tough in its unwavering strength.  The fifth inning had come and gone in a flash, and the upcoming inning six was deemed the final inning.

The Hacks needed insurance.  And assurance that they wouldn’t be going home with a loss.  DoubleDub came to bat with a plan.  Hit it hard, hit it far, and run like hell.  And, as Averyl is my witness, he did just that.  As he screamed towards third base, Twingo raised one palm, pleading him to stop.  But her other hand, distracted with a half-empty beer can, wasn’t able to convey this same urgency.  Around third he barreled, determined to record the team’s first home run of the game.  Two strides from home, the throw from the outfield arrived to the pitcher who applied the tag and recorded the out.  A heartbreaking way to start the inning, but the Hacks remained unfazed.

Three batters later, the Hacks had added another run to their total as Lil’ G stood at first base.  Lil’ Bri Bri, with runners on first and third sent a ball deep into the gap in center field.  As the outfielders chased after the ball, Gina, her injured knee twice wrapped in bandages, raced towards third.  As she hit the bag, her mind set on scoring, her feet quickly made other plans.  As her toes tangled against the base, her body was launched forward and her feet continued running sideways.  When her face met the ground, the taste of home never felt farther away, a cloud of dust lifting into the air.  As the tag was applied, Lil’ G could not decide which was hurt more, her knee or her ego.  Holding true to form, she brushed it off, spit the dirt from her mouth and readied herself for one more inning of outfield play.

The tension from both teams was palpable as the bottom of the sixth began.  HipCricket trailed by four, 14-10, but knew they only needed a few moon shots to walk away victorious.  Coach Jayboyzee’s palms were sweaty as he gribbed the softball, initially struggling to find the strike zone.  The defense behind him may have felt the tension, but didn’t display the nerves as they quickly recorded two outs around a one out walk.  And after HipCricket scored another run, making it 14-11, anything was possible.

Their next batter, a big-bopper, strode to the plate.  And on Jayboyzee’s first pitch, he sent a shot that was scorched towards the centerfielder, Marcus.  His first game in the outfield since little league, there was a brief moment of panic.  As the ball began its trajectory back down to earth, he stumbled; his knees buckled.  His legs folded underneath him.  He lifted his glove, pinched his eyes closed and felt the punch of a ball slam against the palm of his hand.  Miraculously he had come up with the catch.  The final out had been recorded.  The Hacks, amost too exhausted from the drama, were elated.  Victory, and a 3 and 2 record, was now theirs.

Bring on Worktank tonight.  So what if they’re near the top of the pack, sitting comfortably in third place?  The Hacks have the talent, desire and moxie to take them down.

 

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Jason Zabriskie

on June 12, 2009

category: a look into agency life

Project Director

Let's go Hacks!

Expectations were flying high as the Hacks arrived at Maplewood to play the vaunted Poo-blee-seeees.  Freshly minted team jerseys graced the torsos of each player, the Hacks’ logo being worn with pride.  A win would pull the Hacks even at .500 and continue the momentum from their dramatic victory only two nights before.  Bring it on, the players were saying.  We can take this team.  We can win.

A reconfigured lineup placed Riceburner (aka Tyson) as the starting pitcher, a role he would excel at.  From the first pitch, it was obvious the Pubes would have their hands full.  Pitch after pitch brushed the strike zone, forcing the opposition to stand, bat on shoulder, and be called out on strikes, or swing and hope for the best.  The best was not to come.  After one inning of work, Publicis came away empty handed.  The score, 0-0.

The Hacks immediately went to work in the bottom of the first, the first four batters all scoring, capped by Tyson’s bases-clearing triple.  By the end of the inning, fists were pumping, high-fives were slapping and the sizeable fan-base were hooting and hollering.  The Hacks were in the groove.

The following half inning was like none the Hacks had seen before.  Four pitches were thrown.  Three outs were made.  As the band Starship so gloriously sang so many years ago, the Hacks were saying to themselves, “Nothing’s gonna stop us now”.

That is, except for the stale offense that appeared at the bottom of the second.  Five batters, no runs.  By the end of two, the Hacks led by a comfortable, but vulnerable 5-0.

Just as the Hacks thought Publicis would go down quietly, they erupted in the top of the third.  A once solid defense sprang a leak as ground balls skipped past infielders and throws sailed wildly against the backstops.  A once cocky Hacks team had suddenly seen their lead slip away, as Publicis scored six to take a 6-5 lead.

Not to be outdone, the Hacks came out in the bottom of the inning with something to prove.  Nearly batting around the 18 man and woman lineup, eight runs crossed the plate, capped off when a drawn-in outfield watched a K-Arlene (aka Lana) fly ball find its way over the left fielder’s head.  By the end of the third, the Hacks had regained the lead, 13-6.

And the Hacks may have walked away from this game with the trifecta: healthy, happy and victorious, if not for what occurred in the top of the fourth.  With runners on first and second, a Publicis batter sent a fly ball to the gap in deep left field.  As Lil’ G (aka Gina) and Wario (aka Mario) ran full speed towards the ball, the rest of the players watched helplessly as they collided, the ball falling untouched beyond their reach.  Lil’ G lay in pain as Wario threw the ball back in.  The crowd gasped.  For a moment, Lil’ G lay motionless.  And then she stirred, her reassuring smile sparkling across her face.  She rose, hobbled but insistent on staying in the game, her grit and determination symbolizing everything this team stood for on this day. 

The Hacks tacked on five more in the bottom of the fourth, and after Riceburner put away Publicis in the top of the fifth, the game was called official, the Hacks victorious once again, 18-9.

Next game is next Wednesday, 7:30pm start time, at Dahl Playfield (in Ravenna).  I’ll send out a reminder next week.  We hope to see everyone there.

Pictures of last night’s game can be found here.

Go Hacks!

 

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Jason Zabriskie

on June 10, 2009

category: a look into agency life

Project Director

Victory at last?

After falling victim to both a rain-out and a lights-out in the first four weeks of the season, the true potential of the Hacks had yet to be revealed, as inconsistent play and erratic fielding had plagued an otherwise impressive looking team.  What was needed, the team agreed, was some solid weekend practice to sharpen their skills, refine their hitting technique and add some swagger to our championship-dreaming strut.  So after two weekends of well-attended practice, the Hacks arrived at a crossroads in their season, win and have a chance to play in the playoffs, or lose and remain one of the last standing winless teams.  The Hacks were not about to let the latter happen.

Our competition, EducationDynamics, was already legendary in RAT League circles, known as the company whose President called an emergency practice after their first loss of the season.  The Hacks would have their work cut out for them.

It began quietly enough.  The first few pitches to leadoff hitter extraordinaire, Lil’ G, managed to arc at a towering 18 feet in the air, much too high to be called strikes, and resulting in a first-batter walk.  Coach Jayboyzee was next to bat and swung at the second pitch he saw, hitting a slow roller to their second basemen.  Previous teams would have vacuumed the ball up, tossed the ball to second for a force and on to first to complete a 4-6-3 double-play.  But ED was not one of those previous teams, and their fielding ineptness was revealed when the ball rolled under the second baseman’s glove and into right field for a hit.  The first-inning onslaught was on. 

When the top of the first inning had ended and the dust had literally cleared, the Hacks had scored more runs than they had managed in their first two games combined.  10 runs had scored, thanks to some timely hitting from the ladies, and one monster homerun from Riceburner (aka Tyson).  Smiles had returned to the faces of the Hacks as they took the field.  They might actually win this game, they thought.  All they had to do was play some solid defense.

This proved harder than imagined.

While our new second basemen, Distracta (aka Kimberly), was swallowing up groundballs right and left of her, Riceburner, the hero of the top of the inning, was quickly becoming the goat of the bottom of the inning as ground ball after ground ball found a way either underneath his glove or into our dugout behind the first basemen from errant throws.  EducationDynamics was fighting back, and before the inning had come to a close, had pulled to within four runs, 10-6.

The powerhouse offense that had generated 10 runs in the first inning unspeakably disappeared in the second inning, scoring no runs in a quick five batter at bat.  The swagger had vanished, and ED was smelling Hacker red.

As our lone fan in the stands, Kelly Sellers cheered on SoBeau’s every pitch, she was powerless to do anything as the Hacks watched their lead vanish and ED take their first lead of the game.  By the end of the inning, the once mighty ten run lead had turned into an unimaginable one run deficit.  The Hacks were speechless – Pablo the Pup, the dugout mascot, providing the only source of comfort to an otherwise forlorn team.  

Lorene strode to the plate, the team in desperate need of a rally.  The clock was ticking on the game, as the first two innings had taken nearly an hour to play.  The game was nearly over; this would be the final inning.  She swung – contact was made – a slow roller to the infield was bobbled, and a rally had begun.  Before long the bases were loaded, but two outs had been recorded.

Cue‘The Natural’ music.  Quack strode to the plate, the most crucial at bat of his young Hacks’ career, with the team’s first victory on the line.  An injury during practice the previous week had plagued him, and the manager had debated benching him for the game to get some rest.  The runners fidgeted at their bases as Bill stood at home, his sore right shoulder throbbing in pain, waiting for his pitch.  It was slow to the plate (as balls are in slow-pitch softball often are), and Quack swung hard.  The ball took off from his bat, the players on the field arcing their heads to watch the trajectory of the ball as it sailed into right field, each base runner finding their way to home as Quack victoriously stopped at second base.  A bases-clearing double had padded the Hacks lead and the crowd, all one of her, was going wild.  Riceburner followed quickly with his second home run of the night, completing the 19 run outburst for the Hacks. 

Now, all the Hacks had to do was keep ED from scoring 8 or more runs. 

Seven runs later, there were two outs, the tying run on third and the winning run on first.  Riceburner, the team’s new closer, threw his last pitch, which was hit to the shortstop.  Mr. Smith fielded and threw a wild throw to first base, in the dirt.  For a split second the entire team had a loss flash before their eyes.  But before the ball rolled to the backstop, Wario, the substitute first-basemen, made an incredible scoop of the errant throw, somehow keeping his foot on the bag.

3 outs.  Game over.  The Hacks win!

19-18.

And sorry for the long write-up, but the first victory of the season deserved it!

 

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Jason Zabriskie

on June 3, 2009

category: a look into agency life

Project Director

Week 4 and the tension grows.

On an incredibly balmy summer (or is it still spring?) late evening in Queen Anne, the Hacks came to play.  Warmed up from a successful Saturday morning practice where 80% of the team attended and the thirst for their first victory of the season, the team arrived early and determined to play hard. 

Evenly represented by nine women and nine men, the lineup was packed eighteen deep.  As game time neared, our first fans of the season arrived, thunder-sticks in hand, “We’re #1” foam fingers in tow and vocal chords ready to cheer loudly.  Nine groups of two tossed balls back and forth, loosening up their arms and practicing their catching while the half-racks of beer stayed cool and untouched.  This was going to be the Hacks night.  They were certain of it.

As game time (9:30pm) neared, the sun began to settle in deep behind the trees, bringing dusk in its wake.  Bats wings fluttered in the sky overhead, while bats on the ground hit some practice grounders.  It was then when something odd and unsettling overcame many on the team – it was getting dark, but the lights weren’t coming on.  Practice throws became dangerous, nearly-invisible orbs falling out of the sky.  This was not good.

A call to the ‘No-Lights’ hotline revealed what was becoming frighteningly obvious – the lights were not going to come on.  And when the umpire of our game jogged out to our position in the outfield and called off the game, we were left with an empty pit in our stomachs, aching to play but empty of competition.  And that’s when the fun began.

As was demonstrated during the season’s first rainout two weeks back, the Hacks know how to make a good time out of a bad situation.  Needing to quench a thirst for competition, they turned to the untouched half-racks, puncturing aluminum cans with keys and pencils, imbibing the contents within seconds.  With crushed cans beginning to litter the outfield, others turned to a Lil’ G special, Toilet Tag.  How best to describe?  Think having to freeze in a seated position when tagged, your arm ‘walking like an Egyptian’, to only be unfrozen by someone pulling your arm down and ‘flushing.’ 

High school antics?  Perhaps.  But to the Hacks, such entertainment on an evening of unfulfilled promise was required to ease the pain. 

As to who will be held accountable for such an unfortunate occurrence, so we can be sure this never happens again?  The Hacks, in true Hacker fashion, will be scheduling an Error Meeting to decide…

Two games next week.  Hope ya’ll can come out and watch.

 

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Jason Zabriskie

on May 28, 2009

category: a look into agency life

Project Director

Game Two, as seen by Coach Jayboyzee

After a highly anticipated opening week drubbing, followed by a drubbing of the weather sorts the following week, the Hacks were anxious to play last evening.  With the winds blowing out to left field and the temperature mild, the Hacks showed up in their temporary t-shirts of red, confidence level high and beer supply higher

K-arlene struggled early, allowing three in the first, but came out strong in the second inning in pitching her first ever shut-out inning in Softball League play.  Backed deftly by a vastly improved defensive alignment – the infield corners protected by Marria and TWingo and the middle infield held tight by Mr. Smith and DoubleDub (Mr. Whitmore), few grounders found their way through to the outfield.  An impressive 6-3 double play orchestrated by DoubleDub and TWingo silenced the opposing offense for another inning while Mario White started to run wild on the bases, providing the first run of the game for the Hacks.

And this is where our story turns.

With Uproar holding a 3-1 lead into the 3rd inning, their offense erupted.  Hit after hit found a hole in the outfield, as the outfielders played deep to prevent the long ball, but were tested time and again with line drives and bloops that found their way between the outstretched gloves of DoubleDub, Mr. Smith and outfielder Hos.  Their bloops so befuddled us that on one play, DD and Mr. S got entwined behind the second base bag while Hos narrowly missed joining the tumble.  When the dust had cleared, the ball was recovered from beneath the bodies of the second baseman and shortstop, and Uproar had tacked on another five runs. 

Back at bat, the Hacks aggressive base running cost them twice, once when SoBeau (Sarah) tried to advance to third on a fly ball and another when Lil’ G (Gina) made a mad dash for home, only to find the opposing catcher holding the ball and awaiting her arrival to tag her out.  And just as the Hacks fielding was coming together, their bats abandoned them.  With the bases loaded and two down in the fourth, Hos came to the plate with a shot at closing the deficit.  Alas, a fly ball to left into the capable hands of their busy leftfielder ended the inning, the threat, and the Hacks chance to steal victory from the hands of our opponent.

Final score – 23-3.

Players of the game:
Gina McDonald – a single and an amazing catch of a screaming liner in left field earns her a spot in the POG
Mario White – had two hits and scored two runs, the vast majority of our offense

Next week’s game is scheduled for Tuesday, June 2nd at 9:30pm against the dreaded DDB.  If you’re a night-owl, come cheer us on.

 

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Jason Zabriskie

on May 13, 2009

category: a look into agency life

Project Director

Opening Night

Opening night of softball season has come and gone, and after an inspiring performance by our 17 person deep team, I believe it is safe to say we have earned our team name, the Hacks.

Inspiration (and entertainment) was found lurking around a few key corners. Mr. Benner sent a Ruthian blast deep into the night. Willie narrowly avoided having a chalk line smeared into his face as his own two feet became obstacles on his sprint to first. Marria’s quick hands and rocket arm made the hot corner a place for balls to experience a chill. And Lana, pitcher extraordinaire, officially earned a re-spelling of her last name to Dr. K-arlene.

Week two is just around the corner, team shirts are in their final round of mechanicals and a victory is only 25 runs away. See everyone at the ballpark next week!

 

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Chrissy Vaughn

on February 22, 2008

category: a look into agency life

Account Executive

Our bonus compensation plan

It is one of the most beautiful compensations of this life that no man can sincerely try to help another without helping himself. . . . Serve and thou shall be served.
~Ralph Waldo Emerson

I read this quote the other day, and it struck me as exceptionally valid. As the chairman of the Philanthropy Committee here at Hacker, I often get swept away in a romanticized view of service. It's easy to imagine that the charitable events we promote and the donations of time and money from employees are truly selfless displays of generosity. After all, to think that your acts of kindness are 100% altruistic creates a very noble feeling. But, as Emerson so poignantly points out, in helping another you are ultimately helping yourself.

The benefits can be tangible: a boost of our reputation in the eyes of clients, a wonderful PR opportunity, or an annual tax write-off. Or, the benefits can be the abstract positive effects that stem from giving of time and service: a boost in employee morale, the sense that you’re doing the right thing, the good feeling you get when you help someone in need.

It’s always been my goal as Philanthropy Committee chairman to inspire people to give back . . . no matter what benefit they might be directly or indirectly receiving as a result. I'm of the opinion that everyone has their own reasons for doing charity work, but as long as someone in need benefits from that work, it can never be a bad thing!

 

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Paul Jenulis

on February 14, 2008

category: a look into agency life

Proofreader

Tpyos

The other day I was riding the No. 2 home during one of Seattle's famous rainy days. The sun, hidden all day above a thick layer of gray, soaked clouds, was long gone by the time I hopped on the bus downtown. I was damp, my socks were wet (thanks, holes in my soles), and the bus was humid as all hell. Everyone was crammed in, some standing (hovering, as it were), others coughing and sniffling, the person to my right reeking of liquor and musty clothes. (I can't wait until Hacker Group moves to downtown Seattle, when my commute turns into just a 20-minute walk down Fourth Avenue and I no longer have to deal with getting drunk from merely smelling the alcohol on the person next to me on the bus. Oh, hurry up May!)

To make it through the ride from downtown to my little abode, and to distract me from the horrors of riding that filthy bus, I decided to read the advertising placards above the windows. Scanning over them, one, in particular, caught my attention. It was about abortion, lesbian healthcare, and donor inemination.

Donor inemination?

Is this a word I don't know?, I thought.

A dictionary would have been nice at the time, so I could educate myself, build my vocabulary. Seriously? Inemination? That's a word?

No. It's not. It was a friggin' typo.

This brought me back to a few months ago, when I began carrying a red pen with me wherever I went, so that, when I came upon a typo, which happens fairly often (especially when reading menus), I could correct it. Unfortunately, my red pen decided it would much rather explore this crazy world than be stuck in my pocket all day. (Where are you pen? Have you found a happy home? Are you safe? Or are you in a gutter somewhere, longing for me too?) So I was penless at the time of the inemination, and there was nothing I could do to save the day.

I know we're all prone to errors. We are, after all, human. And we all have bad days. That's a given. It's forgivable (usually), except when you're a proofreader, because, when you have a bad day proofreading, people notice. Hacker Group isn't immune to this. We have produced work in the past that has had errors in it, a fine example of bad days, indeed. (I, for instance, had missed the 'y' dropping off the end of 'handy,' making the sentence read: "Keep your Priority Code hand." And believe me, that's not the only miss I've had these past three years.) So the dropping of the 's' on that placard is forgivable to a certain extent. Except that, when I read other placards on the bus and I see things like "Award Winning Mechanics," I wonder just who is proofing this stuff (it should be Award-Winning Mechanics).

Seeing things like this irks me. So does the confusion with your-you're (your is possessive; you're means you are) and its-it's (its is possessive, it's means it is or it has). You're still reading this? That's your fault. It's not mine.

Ugh. I'm such a nerd.

But a nerd who doesn’t need to worry about artificial inemination no matter how it's spelled.

I just need red pens.

And shoes.
 

Comments:

2/21/2008 at 6:40 p.m.
Right on!
Once a proofreader, always a proofreader....even when you move to the account side. Your story made me smile, Paul. It's all so true in the life of people like us.
>>Chrissy Vaughn, Redmond, WA 

Carolyn Hansen

on January 30, 2008

category: a look into agency life

Vice President/Marketing

I laughed till coffee came out of my nose.

This may be one of those "you had to be there" moments, but I'll share it anyway. Call it the danger of teleconferencing.

We were having an internal creative review meeting where the full team looks over everything the creative team put together — before it gets presented to the client. The Account Manager had to be out of town that day, so she phoned in.

We were all arranged around the table, with Suzanne (our AM) represented by the speakerphone equipment sitting in the middle.

Paul launched in on a description of the concept . . . then suddenly stopped mid-sentence, glared sternly at the speaker phone and said, "Suzanne! What are you looking at?" Long pause. Suzanne timidly asked, "What?"

Paul just wanted to know if she was viewing our work on a computer screen or if she'd been sent printed samples. Suzanne thought she had been caught on some (non-existent) web cam looking out the window instead of paying attention.

I wept, I laughed so hard.

Rule Number 27 of teleconferencing: Pretend you're being watched even if you aren't.
 

Comments:

1/16/2009 at 6:01 p.m.
Oh, how I miss you guys!
As someone who's seen Ms. Hansen actually laugh coffee through her nose, this was a true trip down memory lane. I'm so glad to know that despite your stellar success, The Hacker Group is still The Hacker Group I knew and loved.
>>Martha Wharton, Seattle WA

Carolyn Hansen

on January 9, 2008

category: a look into agency life

Vice President/Marketing

Post-holiday rush.

A new year is like the grown-up version of going back to school. I don't think I'm the only one finding it difficult to get back into the routine after taking time off during the holidays. (Tell me again . . . what is it that I do for a living?)

Just like the first week of classes, I've discovered I'm already behind -- and it's only January 9. I have reading to catch up on, assignments coming due, and pop quizzes in meetings where I thought I was just there to listen to the lecture.

Fortunately, I'm studying what I enjoy. And all the busy-ness means business is good.

Hey! I'd better get back to work!
 

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Stuart Gordon

on November 1, 2007

category: a look into agency life

Art Director

Happy Hackerween!

Every Halloween we invite some of our favorite little consumers into the office for some fun. They trick-or-treat from office to office. Then all the monsters, witches, fairy princesses and superheroes, big and small, head to a party in the conference room. Don’t be scared. Take a look at who showed up this year.

Every element has to have a peace code.


We suspect he’s had a bit too much monster mash.


I love to work in this Boogie Wonderland!


Our annual Halloween party is a fun way to get away from our scary deadlines and put our creativity to work building monsters.


Ambition is a dream with a V8 engine, baby.


In 20 years, when these people are in the market for a new credit card, don't offer 0% interest, show 'em the chocolate!


There’s no list purge that can stand up to me.


Our focus groups showed a strong preference for chocolate, licorice, gum, gummy candy, lollipops, jawbreakers, candy corn, jelly beans and pretty much anything with a LOT of sugar.


Marcia Marcia Marcia! Client services is almost as tough as growing up in a blended family.


We had a lot of little consumers in our office yesterday -- and I predict that the next generation of buyers will actually LIKE chain mail.


But, I really am the DM King. No, really.


Wait, Veronica, please tell me this is some kind of sick tasteless joke.


According to our demographic research, beer is the preferred beverage of monsters aged 21 to 35.


Someday all this direct mail will be yours!


Anyone know the zip code for Salem, Massachusetts?
 

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Gary Wallace

on October 11, 2007

category: a look into agency life

Print Specialist

A little more light backstage, please.

Ever wonder what makes an actor’s or actress's star shine so brightly? Is it their natural beauty that leaves us breathless and wanting to look just like them? Could it be their unparalleled talent that so inspires us to elevate them to celebrity status? Or, could it be that, just maybe, all the “little people” they so grandly give credit to while accepting their golden award really do deserve credit? You betcha! Take away the makeup artist, acting coach, lighting technician, costume manager, grip, best boy, caterer, speech therapist, dance instructor, writer, hair stylist, publicist, agent, personal secretary and what do you have? Probably just our next door neighbor. And so it is with agencies.

We have our president, a growing army of vice-presidents, sales people, art directors and the like all bathing in the spotlight of recognition and acknowledgement. Yet, it’s the “little people” who truly make things happen. I think credit should go to the assistants and the assistant-assistants, not only for acts that border on heroism, but for day-to-day getting the job done. We rely on them more than we realize. They are a significant part of this agency’s foundation, our bedrock. For example, there is our assistant office manager, Meg Stan. Too often I approach her with a “crisis situation,” hoping for a miracle, that she will once again save the day…and my bacon. She invariably responds with, “I can handle that.” And so she does. There are many more like her working back stage and our superstars should always be mindful of that. Without them they would not shine so bright, if at all, and this would be just another agency. Let’s have all those working in the shadows step forward into the stage lights to take a bow and enjoy some well deserved applause.
 

Comments:

10/11/2007 at 3:04 p.m.
Thanks!
Thanks Gary! You are too kind!
>>Meg Stan, Bellevue WA