Work
Carolyn is literally a marketer's marketer: Hacker Group is her sole client. Her 25 years of marketing experience are unusually varied — and extremely comprehensive. She started out in data entry, moved into direct mail production and then into statistical analysis. She wrote copy on the client as well as the agency side — and started her life at Hacker Group as a copywriter in 1992. For many years, Carolyn led the creative team as VP/Executive Creative Director. Now, as one of Hacker Group's strategic leaders, she focuses her efforts on client strategy and account planning — working with clients, the account team and business-development professionals.